Marketing automation is the multi-step follow-up that runs on its own after a lead comes in: a scheduled series of texts, emails and reminders that stops as soon as the person replies or books. 247MARKETING.PRO builds and maintains those sequences.
Every workflow is built and managed online, so a business anywhere can hire us. San Antonio is where the work is done, not a limit on who we work with.
Automated sequences only message people who gave consent, and the opt-in is stored with a timestamp and its source form. Every marketing text carries your business name and an easy opt-out; STOP is honoured immediately and removes that contact from every sequence. We do not build sequences that message purchased, rented, or scraped lists. Transactional messages, such as an appointment reminder for a booking someone made, are kept separate from marketing sequences. US business texting also needs carrier registration first, which is the [A2P 10DLC registration](/a2p-10dlc-registration) step.
Automation acts on records. If those records are scattered across a phone, an inbox, and a spreadsheet, start with the [CRM](/small-business-crm-san-antonio) instead. If the problem is the calls themselves going unanswered, start with the [AI receptionist](/ai-voice-agent-san-antonio) or [missed-call text-back](/missed-call-text-back).
247MARKETING.PRO runs marketing automation as a working service line, on the same platform as our CRM, voice, and messaging work. Because the workflows live next to the contact records rather than in a separate tool, a sequence can read a pipeline stage, a booked appointment, or a consent flag directly, with no sync to break.
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A workflow is a set of rules that runs by itself: a trigger, an ordered list of actions, waits between them, and conditions that stop or branch it. A new lead form can start a text, wait a day, send an email, alert you, and end the moment the person replies, all without anyone remembering to do it.
Enough to cover the first week or two, when a lead is still deciding. A common shape is an immediate response, then a handful of touches spread over the following days, then a spaced-out longer tail. The exact count matters less than the sequence stopping on a reply and each message giving the person a reason to answer.
Yes, and it should. Every sequence we build has explicit exit conditions: a reply, a booked appointment, a payment, or a pipeline stage change removes the contact from the remaining steps. Without that rule, automation keeps chasing people who already converted, which is the fastest way to make follow-up feel like spam.
Common triggers are a form submission, a new contact, an inbound call or text, a missed call, a booked or cancelled appointment, a pipeline stage change, a tag being added, or a date such as a service anniversary. You can also start one manually for a single contact when a situation does not fit a rule.
For marketing messages, yes. The contact record stores whether they consented, when, and through which form, and marketing sequences run only for contacts with that flag. Transactional messages tied to something the person asked for, such as an appointment reminder, are treated separately. Anyone who sends STOP is removed from every sequence immediately.
Each workflow reports how many contacts entered, how far they got, and where they left. Replies and bookings attach to the contact record, so you can see which step produced a response. A step that nobody ever answers gets rewritten or deleted, and we review the sequences with you rather than leaving them running unread.